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The Digital Insider Blog

The O’Brien Media Insider is your behind-the-scenes look at all things digital, creative, and business-focused. From web design trends and SEO tips to small business insights and local Swindon highlights, our blog covers a bit of everything – just like we do at O’Brien Media.

AI and Business
Chris Grant (he/him)

AI Search Traffic Is Landing On The Wrong Page (And It’s Costing You Customers)

More visitors are arriving at your website from ChatGPT, Google AI Overviews and other AI tools. That sounds like good news. Someone asked a question, an AI recommended your business, and they clicked through. But there’s a problem. Most of that traffic isn’t landing where it should. And if you don’t know this is happening, you’re losing customers who were already sold on you before they even arrived.

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